The V3 New Gen now features a new simplified 2-band preamp for easier tone shaping, upgraded Alnico-magnet pickups for a warmer and more expressive sound, and slightly refined neck and body profiles that enhance overall...

We are introducing the Swirl finish, traditionally used for custom work, which is now being applied to select models. A new addition to the Sire M6 line, which received great appreciation after its launch last year, now...