Enhancing the Sire V3, the new V3 New Gen model offers a more intuitive playing experience with warmer, more expressive tone and quicker access to usable sounds. Refined comfort and a more premium visual presentation...

The T7 SW was designed for players who want a modern take on the classic T-style guitar, paired with a bold, standout aesthetic. Its swirl finish and direct-mount LC Super-Modern pickups give it a more aggressive,...

The T7 SW was designed for players who want a modern take on the classic T-style guitar, paired with a bold, standout aesthetic. Its swirl finish and direct-mount LC Super-Modern pickups give it a more aggressive,...

A new “Dark Forest” finish, featuring a deep green sunburst over a black base, has been introduced.

This model was developed for players who want more premium specifications within the 7 Series. The S7 Ashtop features swamp ash with a drop-top construction, delivering an elevated look and feel. It is designed as a...

This model was developed for players who want more premium specifications within the 7 Series. The S7 Ashtop features swamp ash with a drop-top construction, delivering an elevated look and feel. It is designed as a...

One of the most significant highlights of this year’s lineup is the introduction of the Swirl Finish, adding a more modern and contemporary character to our instruments. By applying a finish traditionally found on...

One of the most significant highlights of this year’s lineup is the introduction of the Swirl Finish, adding a more modern and contemporary character to our instruments. By applying a finish traditionally found on...

A new “Dark Forest” finish, featuring a deep green sunburst over a black base, has been introduced.

Designed for beginner players with a budget-friendly S-Concept design.

Designed for beginner players with a budget-friendly S-Concept design.

Designed for beginner players with a budget-friendly S-Concept design.

Designed for beginner players with a budget-friendly S-Concept design.

A traditional amber burst color option has been added.

The V3 New Gen now features a new simplified 2-band preamp for easier tone shaping, upgraded Alnico-magnet pickups for a warmer and more expressive sound, and slightly refined neck and body profiles that enhance overall...

The V3 New Gen now features a new simplified 2-band preamp for easier tone shaping, upgraded Alnico-magnet pickups for a warmer and more expressive sound, and slightly refined neck and body profiles that enhance overall...

Due to global logistics and manufacturing changes, price adjustments on our existing models became unavoidable. Even so, we understand that the demand for true entry-level instruments remains strong.To support this...

Due to global logistics and manufacturing changes, price adjustments on our existing models became unavoidable. Even so, we understand that the demand for true entry-level instruments remains strong.To support this...

Due to global logistics and manufacturing changes, price adjustments on our existing models became unavoidable. Even so, we understand that the demand for true entry-level instruments remains strong.To support this...

We are introducing the Swirl finish, traditionally used for custom work, which is now being applied to select models. A new addition to the Sire M6 line, which received great appreciation after its launch last year, now...

We are introducing the Swirl finish, traditionally used for custom work, which is now being applied to select models. A new addition to the Sire M6 line, which received great appreciation after its launch last year, now...

The V3 New Gen now features a new simplified 2-band preamp for easier tone shaping, upgraded Alnico-magnet pickups for a warmer and more expressive sound, and slightly refined neck and body profiles that enhance overall...

The V3 New Gen now features a new simplified 2-band preamp for easier tone shaping, upgraded Alnico-magnet pickups for a warmer and more expressive sound, and slightly refined neck and body profiles that enhance overall...

The V3 New Gen now features a new simplified 2-band preamp for easier tone shaping, upgraded Alnico-magnet pickups for a warmer and more expressive sound, and slightly refined neck and body profiles that enhance overall...

The V3 New Gen now features a new simplified 2-band preamp for easier tone shaping, upgraded Alnico-magnet pickups for a warmer and more expressive sound, and slightly refined neck and body profiles that enhance overall...

The V3 New Gen now features a new simplified 2-band preamp for easier tone shaping, upgraded Alnico-magnet pickups for a warmer and more expressive sound, and slightly refined neck and body profiles that enhance overall...

The V3 New Gen now features a new simplified 2-band preamp for easier tone shaping, upgraded Alnico-magnet pickups for a warmer and more expressive sound, and slightly refined neck and body profiles that enhance overall...

The V3 New Gen now features a new simplified 2-band preamp for easier tone shaping, upgraded Alnico-magnet pickups for a warmer and more expressive sound, and slightly refined neck and body profiles that enhance overall...

The V3 New Gen now features a new simplified 2-band preamp for easier tone shaping, upgraded Alnico-magnet pickups for a warmer and more expressive sound, and slightly refined neck and body profiles that enhance overall...

The V3 New Gen now features a new simplified 2-band preamp for easier tone shaping, upgraded Alnico-magnet pickups for a warmer and more expressive sound, and slightly refined neck and body profiles that enhance overall...