1999 GIBSON CUSTOM SHOP ES-345 Apple Guitar Vintage Burst

Description

This New Old Stock beauty has an interesting story. Originally bought from Gibson by Haight-Ashbury Music in San Francisco in 1999 and never sold or even displayed---it was loaned to Apple for a series of Billboard ads for the then new "Apple Music", it was prominently displayed on Billboards along major Highways in Silicon Valley similar to the picture. We thought that it was cool, so we bought it from Haight in a Dealer Transfer, so technically, it's never been sold! It remained in our Vault for the next 23 years and is virtually new. It comes with the original hang tags, Warranty and original hard case, and is a great example of the Gibson Custom Shops work!
So if you would like a nice Gibson Custom in New Condition with some great Silicon Valley History, (especially if your an Apple fan), here it is!
Gibson ES-345
The Gibson ES-345 guitar featured in the Apple Music Billboard ad was a significant part of Apple's marketing strategy to promote its music service. The guitar's presence on the Billboard ads was a strategic move to highlight the guitar's association with music and innovation, aligning with Apple's vision of the future of music. The ad's success is a testament to the guitar's enduring appeal and its role in shaping the music industry.